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| Perfect Relations: |
| With an unprecedented level of media scrutiny and distrust can you afford even the perception of corporate unaccountability? Learn the rules of the media game from the media itself. It is vital to express the right messages in the right language. Perfect Relations from McKenzie Multimedia allows your company to gain more mileage and credibility in the media by communicating through editorial content rather than advertising. General Motors, Sun Microsystems, PeopleSoft Technologies, Du Pont and JP Morgan are just a few to have sent their senior and middle managers to media management classes. Companies big and small are seeing the positive benefits of effective media handling like enhancing stakeholder value and winning over business partners and consumers. With the proliferation of the electronic media, companies are putting their executives through mock interviews. You don't have the luxury of oft-repeated statements like 'we will get back to you' or 'no comment'. By using case studies, we show how savvy media managers can be subjected to the most obvious faux pas in managing media and how a manager has to think on their feet. A program can last from just half a day to over two days at company offices. Media workshops have several modules. Interactive classroom style sessions cover corporate culture, print and the electronic media. Another module consists of customized role-playing in simulated media interview situations, which can be held in-camera. In the final module, feedback on each participant is provided individually, along with specific prescriptions to improve effectiveness. Country specific briefings are available for employees who travel abroad. Corporations need to know changing information requirements and increasing predatory marketing using the media. For that we offer modules focused on planning and understanding the media as a target audience. Media training is offered on a retainer basis and may be part of ongoing communications support. |
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